Our Responsibility

Fashion can create an identity, provide sanctuary or simply be a whole lot of fun. That’s why we love it. However, it’s no secret that the global textile industry places huge strain upon the environment. And as well as depleting the planet’s valuable resources it’s gained a nasty reputation for exploitive working conditions. Fashion made using sustainable materials manufactured in a socially and environmentally responsible way can make a huge difference. And that’s why we’re convinced that ethical fashion can transition from niche to necessity – to a place where everyone can benefit. 

We believe our corporate responsibility (CR) strategy “positive choice” is the best course for everyone – for those working in our supply chain, for the environment, for us as a company and for our customers.

Positive decisions lead to positive change. Our goal for 2030 is clear. 100% sustainable products. 100% carbon neutral. 100% transparency in our supply chain.